PABLO and KILLA Enter the Caffeine Pouch Market

Two of the best-known strong nicotine pouch names have launched nicotine-free energy versions. N.G.P, the company behind the brands, published details of KILLA ENERGY and PABLO ENERGY in late August 2026.

What is in them

• PABLO ENERGY: 100mg of caffeine per pouch, with eight supporting ingredients including taurine, beta-alanine and vitamins B6 and B12.
• KILLA ENERGY: 75mg of caffeine per pouch, with five supporting ingredients including taurine and vitamins B6 and B12.
• Both are described as nicotine-free, tobacco-free and sugar-free, with 20 pouches per can.
• Each range lists six flavours, including Blue Raspberry, Frosted Mint and Watermelon.

Why nicotine brands are moving into energy

Energy pouches use the same discreet format as nicotine pouches but contain caffeine instead. For brands with an established pouch following, it is a way into a separate category. 100mg of caffeine is a significant amount, so check the label and how much caffeine you take from other sources.

Learn more in our energy vs nicotine pouches guide.