The Pouch Haus journal for nicotine, energy and everything happening in the pouch industry.
News
The US regulator has cleared 11 ZYN ULTRA products from Philip Morris's Swedish Match unit, taking its total authorised nicotine pouches to 43.
Industry
BAT's half-year report says Modern Oral revenue rose 65.9% at constant currency, making it the group's largest new category.
Regulation
From April 2027, drinks with more than 150mg of caffeine per litre are due to be banned for sale to under-16s in England. The policy is written around drinks.
Industry
Research shows nicotine pouch use in Great Britain is still low but rising, just as new sale and advertising rules arrive.
News
The makers of PABLO and KILLA have released nicotine-free energy pouches with 100mg and 75mg of caffeine per pouch.
Regulation
The Tobacco and Vapes Act 2026 ends the advertising and sponsorship of vapes and nicotine products such as pouches. The government intends it to apply from 1 June 2027.
Guide
Place it under your top lip, leave it, then bin it. A practical step-by-step guide to using nicotine pouches.
Regulation
The Tobacco and Vapes Act 2026 brings in a UK-wide age of sale of 18 for nicotine products, plus bans on free samples and substantial promotional discounts, from 29 October 2026.
Comparison
Snus contains tobacco and has been banned from sale in the UK since 1992. Nicotine pouches are tobacco-free. How the two differ.
Explainer
mg per pouch is the nicotine in one portion; mg/g is the concentration per gram of pouch. How to read a can and convert between the two.
Reporting on the nicotine-pouch and energy-pouch industries: launches, company results and policy changes, each linked to its original source.
Plain-English explainers on nicotine pouches: what they are, how strength is measured, how they are used and how they differ from snus.
Guides to nicotine-free caffeine and energy pouches, including how caffeine is measured and what food-safety regulators say about intake.
Evergreen guides for adults choosing and using pouches, written to stay useful long after publication and updated when facts change.
What UK law says about selling, buying and advertising nicotine and caffeine products, explained from the official legislation and government guidance.
Analysis of the pouch market: manufacturers, company performance and where the category is heading.
Written by the Pouch Haus Editorial Team. Read our editorial policy.
