The Pouch Haus journal for nicotine, energy and everything happening in the pouch industry.
Latest stories
Every Pouchpedia story, newest first.
News
FDA Authorises 11 More ZYN ULTRA Nicotine Pouches
The US regulator has cleared 11 ZYN ULTRA products from Philip Morris's Swedish Match unit, taking its total authorised nicotine pouches to 43.
Industry
VELO Growth Continues as BAT Pushes Modern Oral Nicotine
BAT's half-year report says Modern Oral revenue rose 65.9% at constant currency, making it the group's largest new category.
Regulation
England Plans an Under-16 High-Caffeine Energy Drink Ban. What About Caffeine Pouches?
From April 2027, drinks with more than 150mg of caffeine per litre are due to be banned for sale to under-16s in England. The policy is written around drinks.
Industry
Britain's Nicotine Pouch Market Keeps Growing, But Regulation Is Catching Up
Research shows nicotine pouch use in Great Britain is still low but rising, just as new sale and advertising rules arrive.
News
PABLO and KILLA Enter the Caffeine Pouch Market
The makers of PABLO and KILLA have released nicotine-free energy pouches with 100mg and 75mg of caffeine per pouch.
Regulation
UK Nicotine Advertising Rules Are Changing: What the Planned June 2027 Ban Means
The Tobacco and Vapes Act 2026 ends the advertising and sponsorship of vapes and nicotine products such as pouches. The government intends it to apply from 1 June 2027.
Guide
How to Use a Nicotine Pouch: A Step-by-Step Guide for Adults
Place it under your top lip, leave it, then bin it. A practical step-by-step guide to using nicotine pouches.
Regulation
UK Nicotine Pouch Rules Change on 29 October 2026: What Adults and Retailers Need to Know
The Tobacco and Vapes Act 2026 brings in a UK-wide age of sale of 18 for nicotine products, plus bans on free samples and substantial promotional discounts, from 29 October 2026.
Comparison
Nicotine Pouches vs Snus: Why One Is Legal in the UK and the Other Is Not
Snus contains tobacco and has been banned from sale in the UK since 1992. Nicotine pouches are tobacco-free. How the two differ.
Explainer
Nicotine Pouch Strength Explained: mg per Pouch vs mg/g
mg per pouch is the nicotine in one portion; mg/g is the concentration per gram of pouch. How to read a can and convert between the two.
Guide
What Are Nicotine Pouches? A Plain-English Guide
Tobacco-free pouches containing nicotine, plant-based fillers and flavourings, placed under the lip. What they contain and how UK law treats them.
Comparison
Energy Pouches vs Nicotine Pouches: What Is the Difference?
Energy pouches are nicotine-free and use caffeine. How they compare with nicotine pouches, and EFSA guidance on daily caffeine intake.